Media Week moves online

The news this week of Media Week’s closure of its print edition was very sad news for all involved.

I’ve found the following, written by one of the Media Week team, Arif Durrani, to be a useful summary of what it means.

http://community.brandrepublic.com/blogs/takemetokansas/archive/2009/11/19/goodbye-media-week-it-was-a-comic-anyway.aspx

I think it is a valuable insight into the way things are evolving in the world of B2B media for the media, marketing and advertising community.

Today’s New-Look Wall Street Journal Europe

Our team is supporting the WSJ Europe team with the launch of the new enhanced newspaper, along with its associated new online offerings.

Summary on features in the print edition as follows:

  • A newly-designed and more simplified front page layout, including a bolder masthead, featuring one or two front page stories showcasing the Wall Street Journal’s balanced, insightful reporting.  Sky boxes and navigation bars have been added to entice and direct readers.
  • Regular columnists, including ‘Agenda’ on page two with views and analysis from editor-in-chief Patience Wheatcroft, deputy editor Iain Martin and well-known economist Irwin Stelzer.   Other new columns to run throughout the week include ‘Commentariat’ (what the bloggers are saying); ‘Letter From’ (international correspondents offering their unique on-the-ground insights); and ‘Think Again’ (a regular Monday column offering a second opinion on current thinking on companies and sectors)
  • The Journal Interview: profile pieces with key figures in business, finance and politics.  A feature every Monday, but other days of the week too.
  • ‘The Big Read’: more of what Journal readers expect and respect: a daily in-depth, investigative or wide-ranging piece designed to give the reader the full story behind the news
  • Business & Finance:  the renamed Money & Investing section, ‘Business & Finance’ will continue to run analysis and statistics, with an additional explanation of the factors that are causing market movement through the introduction of regular columns
  • Regionally themed pages, including Europe, U.S. and World News providing a digest of news produced by Dow Jones’ unrivalled resources around the world
  • ‘C-Suite’: a new section focusing on a different aspect of life beyond the boardroom each week.  Topics include Management, Health, Work and Home, Technology and Travel
  • Sport: a daily sports page edited by newly-appointed European sports editor Jonathan Clegg which reports on the business of sport and also includes a daily dose of sporting trivia and a sporting bet of the day
  • The Quirk: known to U.S. readers as the ‘A-head’, ‘The Quirk’ feature offers a witty take on life and is designed to entertain and amuse
  • World Watch, Business Watch: a new, double-page spread designed to give readers a brief summary of what happened in the world yesterday.  ‘World Watch’ gives political and economic developments, listed by country while ‘Business Watch’ gives corporate and financial developments by sector
  • Heard on the Street: essential reading for financial professionals, corporate decision-makers and retail investors, the venerable Heard column will be adding ‘Overheard’ to its daily columns to offer an insider’s take on what’s moving the markets
  • Weekend Journal: the weekly leisure and lifestyle supplement continues on a Friday, but will feature stories on art, movies, music, travel, food and wine fine-tuned for a European audience
  • Journal Reports: a series of eight-page special reports providing readers with detailed information and insight on topics and themes of European concern.   ‘Wealth Journal’, a quarterly supplement on private wealth, debuted last week.

Meanwhile, on the website – http://www.Europe.wsj.com:

  • A new daily ‘World At A Glance’ email offering time-pressed executives a late-afternoon briefing on world and business news
  • These additions follow on from other recent enhancements, including the launch of blogs including New Europe (blogs.wsj.com/new-europe) covering Eastern and Central Europe; Iain Martin’s blog on U.K. Politics (blogs.wsj.com/iainmartin); and The Source (blogs.wsj.com/thesource), which offers rapid-fire analysis on key events throughout the European business day.

So Will The Sun Ever Shine Again On Brown?

Fascinating stuff, watching the spat play out between Labour and Murdoch, particularly with the speculated ‘backlash’ towards The Sun this week for its treatment of Brown over his letter and taped apology.

Today’s news on the Ashes being protected as a ‘Crown Jewel; is being seized upon by other media owners as evidence that the Government and Murdoch are going toe-to-toe.  It’s a lovely image… Gordon and Rupert circling each other in the ring trading blows with The Sun’s editorial team and Lord Mandelson in their respective corners as trainers and cutmen.

This is a heavyweight battle in the making in the run-up to next year’s election with significant implications for the media landscape and, I’m sure, some intriguing PR moves by both sides to be studied on the way.

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