Fascinating stuff, watching the spat play out between Labour and Murdoch, particularly with the speculated ‘backlash’ towards The Sun this week for its treatment of Brown over his letter and taped apology.
Today’s news on the Ashes being protected as a ‘Crown Jewel; is being seized upon by other media owners as evidence that the Government and Murdoch are going toe-to-toe. It’s a lovely image… Gordon and Rupert circling each other in the ring trading blows with The Sun’s editorial team and Lord Mandelson in their respective corners as trainers and cutmen.
This is a heavyweight battle in the making in the run-up to next year’s election with significant implications for the media landscape and, I’m sure, some intriguing PR moves by both sides to be studied on the way.