I’ve found it fascinating seeing how different media brands are presenting themselves through the medium of an app as we see the mobile device become ever more important. On the eve of Apple’s tablet announcement which threatens/promises to further revolutionise the way we consume media, I’ve picked off a selection which I recommend checking out:
FT – (free), beautiful imagery as you open, lots of useful data and the nice touch of a current converter reflects the lifestyle of the target user.
Independent – (free), like a long list of unread stories, this app tells you how many stories are waiting to be read (current total on mine 447). If you find seeing your number of unread emails daunting, you won’t enjoy this!
Kiss Kube – (free), slick, dark, fantastic to use, either as a Listen Live or as a Playback, this really adds colour to the Kiss radio experience and through the use of visuals brings you closer to the DJs and the programmes.
Guardian – (£2.39) a wonderfully enjoyable app and my default read on the commute to work each morning. I boot it up in the wi-fi area at home so fully updated ready to read even when I’m going through tunnels and underground. So much more I could say about the pros and cons but in summary, nearly at the end of January, I haven’t purchase one print copy of the paper personally this year because I haven’t needed to…
Sky News – (free), for the immediate news junkie fix, Sky aims to be first with news and this simple app certainly delivers on that experience.
NME Radio – (£0.59), only streams live which is a pain if relying on a 3G link only, has a really nice facility to see each song and pop in and buy should you want to, the immediacy of the like it/buy it appeal of a mobile app in evidence
Racing Post – (free), full of goodies for the racing fans, tips, news, racing info, well-thought out
Telegraph – (free), simple and effective, very clear sponsorship from Dell on the front page. Easy to catch up on the latest news and views across the different sections of the paper. Sooo much better than trying to surf telegraph.co.uk.
Time Out – (free), launched as a commercial deal partnership with Smirnoff, this is a very useful app if you live/work in London. Means you’re never short of an idea of where to go/what to do.