Today’s Rajar figures make good reading for commercial radio owners and proves once again the power and importance of radio as a medium.
Commercial radio grew its audience by 19.6% year on year to an all-time high of 2.96 million and narrowed the gap on the BBC in terms of audience share.
The BBC had a 54.3% share of the audience, 10.9% ahead of commercial radio’s 43.4%. This is the corporation’s narrowest lead since the second quarter of 2007.
Digital radio continues to grow in popularity – digital platforms accounting for 24.8% of all listening, up from 24.6% in the previous three months and 21.1% last year.
Magic 105.4 is London’s biggest commercial radio station and has also overtaken BBC Radio 1 and 2 in the London area
Nationally, the BBC Radio 1 and 2 breakfast shows are the headline story because Chris Moyles and Chris Evans have both lost listeners. It will be interesting to see where this takes Chris Moyles in particular over the coming months.
TalkSport radio grew its audience by 18.1% on the previous three months and 19.6% year on year to 2.96 million, which has supported commercial radio’s growth on the national stage against the BBC
For more details, check out the usual suspects today and tomorrow – brandrepublic.com, mediaGuardian and RadioToday – for comprehensive round-ups.