CNBC, the world leader in business and financial news, has started broadcasting this week from its brand new studio facilities at its European headquarters in London.
The investment is significant and any PRs looking for a powerful news outlet for business and finance stories should take a look at the new set-up and explore related PR opportunities. Central to the studio is its new video wall, which is one of the largest in Europe. It incorporates the CNBC Globe, providing a snapshot of the global markets, giving instant information on the health of each exchange.
In summary, the new studio has the following tech spec:
Studio space increased by 40%
Integrated digital and TV network teams; Digital Desk is part of the on-air set offering an integrated on-air and on-line output
10 studio cameras, increasing camera capacity by 66% and delivering multiple camera angles for a variety of interview scenarios; all cameras fully robotic
Touch-screen area, delivering a dynamic on-air presentation
High-tech 15 meter LED Barco curved video wall – one of the largest in Europe – and multiple LED visual displays
New studio desk for up to six people to facilitate debate and discussion between anchors and guests
More environmentally friendly studio lights with LED LitePanels – significantly reducing the power consumption of our studio lights by 89%
CNBC’s iconic ticker frames the new studio space.
The main anchor desk has been designed to engage CNBC’s influential guests in active conversation, while inviting viewers in to the heart of the dialogue.
One of the most exciting elements of the studio is the Digital Desk area, which will monitor and integrate digital media into broadcast programming. It will enable journalists to interact with viewers and the digital community during live programming using CNBC.com, blogs, websites and newswires in real-time.
John Casey, CNBC’s Vice President of International News & Programming says, “The new studio is designed to support one ultimate goal – delivering the most essential business news to the most influential and affluent audience. We have created a state-of-the-art environment totally geared to enabling our journalists to tell compelling stories about business and the global economy in real-time.”
“Our mantra is to provide essential news, information and analysis. The new studio allows us to do this even better. It enhances the way we articulate and display the key facts driving a story, whether that’s economic data, geopolitical events, M&A activity or corporate news.”
“We’re incorporating viewer opinions, tracking websites and editorial comment on relevant subjects. We will also show our TV audience what the key digital discussions are, which will help us further analyse reactions to news events.”