Since the first magazine hit a newsagent’s shelf, front covers have been designed to capture our attention and urge us to dip inside for more…
The PPA has just launched its ‘Front Cover of the Year’ category, ahead of the PPA Awards. In less than a week, it has already received an impressive number of votes for the favourites from 2011. The award has got the Twittersphere buzzing with the #coveroftheyear hashtag reaching more than 2 million Twitter accounts in less than five days.
15 magazine front covers are competing against each other for the title, decided by the great British public. The shortlisted magazines include HELLO! magazine’s Royal Wedding cover, BAZAAR’s supermodel reunion, Men’s Health replacing the usual toned front cover torso with comedy’s Family Guy’s Peter Griffin, Shortlist’s missing cover, Stylist’s sticky Nigella Lawson edition and Sport magazine featuring Paul ‘Gazza’ Gascoigne.
Each of the 15 titles were whittled down by the PPA’s judging panel using the below criteria.
• A high standard of imaginative design, photography and/or illustration
• How the cover fits with the overall brand positioning
• Cover lines that brilliantly sell the content
• How the cover appeals to both new and core readers
I also want to share you with another thought-provoking stat about magazines…. Research from the PPA, The Professional Publishers Association’s through its National Readership Survey found a whopping 79% of the UK read a magazine. To put that into context, that’s more than those reading a national newspaper, listening to commercial radio, tweeting, is three times the number of individuals owning a smart phone or the number of people who watch Downton Abbey, EastEnders, Coronation Street, X Factor and Britain’s Got Talent all together!
More than three quarters of us enjoy reading a magazine whether for escapism, to learn or simply because the content is great and we enjoy the way it’s written and the way it looks.
So, one last question remains, who will you vote for to win Front Cover of the Year?
Join the discussion on Twitter using #coveroftheyear