While publishers talk about commitment to long-term editorial plans for their brands, the latest ABCs for consumer magazines include a number of new digital editions reporting for the first time which is an interesting and timely development.
Looking at how these magazines perform and digging into the influence of these household brands across more platforms than just print is of fundamental importance for all communications professionals looking to engage with target audience groups.
According to Brandrepublic.com, In total, 72 magazine brands have reported average circulation figures for their digital editions, more than quadrupling from the last reporting period, when just 16 reported.
ABC rules mean that digital edition of a magazine – downloaded to tablets or smartphones through Apple’s app store and the Zinio platform – must have less than 5% editorial difference to the printed edition of the magazine.
This development is worth tracking and following how the influence of these brands evolves in line with the growth in numbers of UK consumers using tablets and smart-phones.