08

May

5 things to look out for at tomorrow’s Publishing +

Publishing +, the PPA’s annual conference, takes place tomorrow bringing together the great and the good of the magazine industry.

Here are five things to keep an eye out for as the day unfolds:

  1. Lord Hunt, Chair of the PCC, talking about his vision for a free, self-regulating press
  2. Brand new insight on payment models for media businesses from Wessenden Marketing
  3. The role of the brand in publishing including the thoughts of Andrew Rashbass, Chief Executive of The Economist Group
  4. Tips on turning data into engaging content from Simon Rogers, editor of The Guardian’s Datablog and Datastore
  5. Creative thought leadership from top execs from BBC Worldwide, IPC, Bauer Media and UBM

Plus, a sneak preview of new ITV show The Exclusives – featuring six wannabe magazine journalists -which goes on-air later this month

Get more details on the conference here and follow all the day’s events using #ppaconf

377 days ago Short URL Comments

Advertising/Content/Digital/Events/Magazines/Research

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05

Aug

Turning the radio dial up to 11

It was a great day for radio yesterday and the industry has been celebrating the biggest ever listening figures to radio in the UK. We’ve been pushing the message hard for London’s number 1 station, Magic 105.4 and the rest of the stations in the Bauer Place Portfolio and Bauer Passion Portfolio. I can share the full details of the results for these stations below and in particular it’s worth noting the performance of the Rickie, Melvin and Charlie breakfast show on Kiss FM which now has a weekly audience of 1.6M listeners nationwide.

One of the most interesting points is still the question of tracking and monitoring the new ways of listening to radio. Speaking of my own experiences, I now use my iphone as a portable radio around the home and garden, choosing radio stations via the TuneIn Radio app and streaming the play over wi-fi. I love it. It means I can take radio anywhere with me and I have all my favourite stations, commercial and BBC, bookmarked. And then there’s the playback facility in apps like KissKube – KissStory’s brilliant. Which underlines the importance of programming brands as well as the overall radio station brand. So, I’m listening to more radio than ever before (and it’s not even the footy season!) but none of that listening is being officially tracked. Something’s got to give…

In the meantime, here is the release in full:

BAUER INCREASES REACH TO 13.8m LISTENERS IN UK

MAGIC 105.4 RETURNS TO No.1 MUSIC STATION IN LONDON, AHEAD OF BBC RADIO 2

- Magic 105.4 (London) and Kiss FM (national) register highest ever reach -

- Bauer Place Portfolio and Bauer Passion Portfolio increase reach and hours year-on-year -

LONDON, Thursday 4 August: Bauer has increased its reach across the UK from 13m to 13.8m listeners year-on-year (yoy), with Magic 105.4 returning to number one music station in London ahead of BBC Radio 2, BBC Radio 1, Capital and Heart. Magic 105.4 and national youth brand KISS FM recorded highest ever reach, up 11.7% and 14.7% respectively (yoy).

Bauer Place Portfolio –

Big in all the right places

The Bauer Place Portfolio increased its national reach by 4.5% (yoy) from 8.7m listeners to 9.1m listeners around the country. Listening hours increased 1.4% (yoy). This supports Bauer’s strategy of increasing listener engagement through relevant and local programming content, which is tailor made by local stations that broadcast to and from the places they live.

Bauer Place Portfolio is headlined by flagship station Magic 105.4, which returned to the number one spot in London after a spectacular quarter that saw an increase in reach of 14.4% quarter on quarter (qoq) and 11.7% (yoy) to almost 2.3m listeners. Hours and market share also increased, rising 19.4% (qoq) and 15.1% (qoq) respectively. The station was boosted by its on and off air promotion of the inaugural ‘Magic Summer Live’ event with Sir Elton John, the Lighthouse Family and Rumer. Breakfast presenter Neil Fox increased reach by 4.3% to 845k (qoq), to commercial number two ahead of Heart’s Jamie Theakston.

Stations in the Bauer Place Portfolio have also beaten BBC Radio 1 breakfast DJ Chris Moyles across the UK, taking number one spot in markets the length and breadth of the country, including Liverpool, Newcastle, Glasgow, Belfast and Sheffield. In addition to outperforming the BBC, Bauer is also commercial number one for reach and share in all of its 21 markets.

Top performing stations in the regions include –

· Radio City 96.7 in Liverpool, with reach up 12.7% and hours up 23.8% (yoy). It was boosted by the build up to ‘Radio City Live’, featuring artists like Scouting for Girls.

· Metro Radio in Newcastle, with reach up 1.6% and hours up 0.8% (yoy). Highlights included four days of live broadcasts to celebrate the start of Take That’s national tour.

· Clyde 1 in Glasgow, with reach up 8.5% and hours up 8.7% (yoy). Innovations included ‘Seven Saturdays in the Summer’, with broadcasts across the local transmission area.

· 97.4 Cool FM in Belfast, with reach up 9.9% and hours up 6.5% (yoy). Highlights included an outside broadcast from Oxegen Festival, featuring Beyonce, Coldplay and The Script.

· Wave 105 in Southampton, with reach up 18.7% and hours up 26.5% (yoy).

Bauer Passion Portfolio –

Uniting listeners around music and lifestyle

Youth brand KISS FM recorded its highest ever audience – both across the UK and in the competitive London market. Reach jumped from 3.7m to 4.3m listeners across the UK, an increase of 14.7% (yoy), and listening hours also increased by 13.1% (yoy). The KISS FM breakfast show, Rickie, Melvin & Charlie in the Morning, increased its reach nationally by 104,000 listeners (yoy) and now attracts an audience of 1.6m every week. In London, KISS FM is now the biggest station for the all-important 15-24yo, 15-34yo and 15-44yo audience, beating BBC Radio 1, Capital and Heart.

KISS FM headlines the Bauer Passion Portfolio, the home of Bauer’s passionate, iconic brands dedicated to music and lifestyle. The Portfolio increased its reach from 6.4m to 6.6m (yoy), up 3.4%. Listening hours also increased, up 4.3% (yoy).

Within the Portfolio, The Hits also increased its reach from 1.1m to 1.2m, with hours up 5.8% (yoy). Highlights include the brand new ‘Future Hits Live’ event series, intimate gigs featuring emerging artists like Tinchy Stryder, Wretch 32 and girl band, Parade. Popular promotions around ‘Bieber O’Clock’ and Glee saw The Hits become the top trend on Twitter for several days at a time this quarter, supporting Bauer’s strong focus on social media.

Smash Hits also increased its reach significantly, rising from 990k to 1.1m (yoy), whilst listening hours increased 1.6% (yoy). Smash Hits has continually proven the popularity of its jukebox style focus on pop music. The Bauer programming team focuses constantly on tweaking and fine-tuning the playlist, with a view to ensuring the music remains relevant.

Bauer Gets Social

Bauer’s strong focus on the power of social media to enrich the radio experience is reflected in its online and social media numbers. Each month 1.8m fans visit Bauer’s radio websites, total app downloads have now reached 1.5m and over 1.2m fans follow a station on Facebook.

Steve Parkinson, managing director of Bauer Radio London, said: “Our London team is rightly celebrating today’s figures – with both Magic and Kiss enjoying their highest audiences ever. Quite an achievement. Magic is playing the BBC at their own game by using other Bauer platforms such as magazines and TV to promote our service, and Kiss continues to connect with millions of young consumers across radio, and via a huge increase in app downloads and online listening.”

Dee Ford, group managing director radio, Bauer Media said: “I am very pleased to see that the strategy behind Bauer Place Portfolio and Bauer Passion Portfolio is continuing to pay dividends, as we return another strong set of results. I am particularly pleased to see Magic 105.4 return to number one spot in London, with the largest reach of all music stations, including the BBC. Commercial radio as a whole is performing very well and listening hours are up across the board. The rise in digital radio listening hours and reach is also a great story as The Hits and Smash Hits have a positive quarter under the Bauer Passion Portfolio. The Bauer Place Portfolio continues to focus on local programming and we are thrilled to see our hours continue to grow, reflecting our ambition to be ‘big in all the right places’. The results make Bauer commercial market leader for reach and share in each of our 21 markets.”

654 days ago Short URL Comments

Content/Digital/Radio

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24

Mar

YouView to drive video content into UK homes

Today’s announcement by YouView includes an impressive array of content providers for the new video-on-demand service which is now scheduled for launch in early 2012.

The YouView platform potentially opens up video-on-demand to a huge UK audience, in the way that Freeview once opened up and created the digital free-to-air TV market which now accounts for 12M+ households in the UK. The specialist media management company, Red Bee Media, which is already a central provider in video-on-demand in the UK, is working as an adviser in the development of YouView’s ground breaking internet-connected TV service for UK homes. Bill Patrizio, Red Bee Media CEO has declared this as “the delivery of the biggest step change in the TV business for a generation.”

It underlines the growing importance of video and its role in our lives, specifically the ability for us to view video content whenever we demand it. This has massive implications for PR as we increasingly need to think and see the world around us in terms of video content. There are many video-hungry media channels out there and, as a media PR specialist, we are consistently in tune with the value of placing of video content as part of a strategic PR campaign. The importance of video in PR is only going to grow in line with services coming to market like YouView.

787 days ago Short URL Comments

Content/Digital/TV

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28

Sep

10 things we learnt from Andrew Davenport today at Brand Licensing Europe 2010…

1. Davenport described rumours of the demise of In The Night Garden in the media this week as premature – 100 episodes were commissioned by the BBC and have been made. Davenport, his Production Company, Ragdoll, and CBeebies, are now jointly exploring exciting new ways to bring the adventures of Igglepiggle, Upsy Daisy and friends to life. While cagey as to what form this would take, Davenport hinted that music would be key.

2. 2010 was an exciting year for In The Night Garden, which extended its brand, taking to the road as a stage show. Hugely successful, 100,000 parents and kids experienced what Davenport, quoting a 1796 thinker, called an ‘unfatiguing exercise of the mind’.

3. The key to effective licensing is the strength of the central product and the emotional connection the audience makes with it. A commercial programme, such as the one managed by the BBC on behalf of In The Night Garden, must be tailored to be relevant.

4. Children’s programmes are often most successful when adults don’t understand the appeal. The adult furore initially caused by the release of Teletubbies was not reflected amongst the audience it was aimed at – proved by the success of the programme the world over. Initial fears that the simplified language would ‘take children’s speech backwards’ proved unfounded, as kids can distinguish between fantasy and real life. As an example for perspective, Davenport said a child living with a dog would not start barking a welcome at the door, or start binging like a microwave at the end of an activity!

5. Music brings back intense personal recollections. Davenport, 45, played a piece of music from the popular BBC radio show ‘Listen with Mother’ on air from 1950-1967, explaining that it took him right back to being a 2-year old in his grandmother’s kitchen, giving him a feeling of love and security. Davenport explained that it was his objective, through the power of TV, to give children the same kind of experience and memory.

6. Creating children’s television is an extremely personal thing in Davenport’s eyes, and very important given its educational value. Successful creators are able to put aside their adult focus and cynicism and develop programmes that connect with an audience that is still learning and enjoying the varied meanings of up/down, coming/going and near/far.

7. Davenport was exposed to licensing at a very young age, thanks to a very astute Aunt in the United States, which at the time, was well ahead of the UK. A Cookie Monster toy, a Charlie Brown pillow case and Snoopy accessories were all treasured gifts for a boy.

8. Successful children’s television programmes all tap into the universal children’s theme of ‘play’. ‘Play’ at a young age is physical, cogitative and social, as children start to move beyond a helpless infant stage and into the development of a ‘wilful personality’.

9. Both Teletubbies and In The Night Garden focus on an ‘explosion of physical activity’, but Davenport asserts that this must be done in a safe and reassuring manner – all of the characters falling down for example, in reality this would hurt, but the characters are made to laugh so that the children can identify and enjoy the silliness of the activity.

10. When describing his own inspiration, Davenport said a lightbulb moment came when he discovered, in his former role as a children’s speech therapist, that children uncomfortable in a new environment would respond to a puppet better than a real person. At a young age children have an overwhelming need to be right, so a puppet pointing at a table and saying ‘that’s a nice sausage, I might wear it on my head’ will generate a response far quicker and more effectively than almost any other technique.

964 days ago Short URL Comments

Events/Licensing/TV

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27

Sep

10 Useful Things To Know About Brand Licensing Europe 2010

Brand Licensing Europe 2010 is the definitive event for the European licensing industry. Over 230 exhibitors and 5,000 visitors are expected to descend on the Grand Hall at Olympia for the next three days to see what’s new and hot for 2011 in the lucrative, multimillion pound world of licensing and brand extension.

Here are 10 useful things to know about Brand Licensing Europe 2010:

1. Andrew Davenport, the award-winning creator, writer and composer of the children’s television phenomenon, In The Night Garden, and co-creator and writer of the global smash television hit, Teletubbies, will deliver the 2010 keynote speech on Tuesday 28th September at 13:00

2. The London 2012 Commercial team will feature in The Big Interview on Wednesday 29th September at 13:00 in the Licensing Academy – an exclusive opportunity to hear, in detail, about the commercial licensing campaign surrounding the London 2012 Olympic Games

3. This year’s inaugural License This! The Next Big Thing event will showcase new licensing concepts on Thursday September 30th at 13:00. The competition is hotting up between Bondiband, a boys’ action animation, starring a rock band with very special musical instruments; Animaru, a graphic design property from UK artist Sophie Hinton; Made in Me, a web-based concept for young children, centred on story telling and imaginative play; and Gombby, a Portuguese animated pre-school series about a boy baker

4. In total, 236 licensors and agents will exhibit, representing over 2000 fashion and lifestyle brands, children’s characters, celebrities, art and image libraries, sports clubs, movies and TV shows

5. Exhibitors including the NBA, Manchester United, Ultimate Fighting Championship (UFC) and many more will be present representing the world of sport, which is witnessing rapid growth in licensing opportunities

6. Licensing remains a huge revenue opportunity for TV, with exhibitors present including BBC Worldwide, ITV Global, FremantleMedia Enterprises & Zodiak Rights

7. Joining them will be exhibitors from the world of film and entertainment including Twentieth Century Fox, Lucasfilm, Aardman Rights and Hasbro Entertainment & Licensing

8. Another growth area for licensing is in the world of arts and culture, where exhibitors include The Natural History Museum, The Royal Opera House, the Royal Horticultural Society and The Royal Parks

9. Or if you’re intrigued by the new licensing opportunities in the digital and gaming space, exhibitors present include Sega Corporation, Sony, Ubisoft Entertainment and specialist digital licensing agency, AT New Media which specialises in licensed apps

10. And witness Europe’s biggest parade of costume characters, when 50 costume characters including Peppa Pig, Elmo, SpongeBob, Dennis The Menace and Cat In The Hat come together in a hugely exciting and colourful visual extravaganza

965 days ago Short URL Comments

Digital/Events/Licensing/Research/Sport/TV

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23

Sep

Why The Simpsons is the perfect example of a licensed media product

In these changing times for the media industry where traditional advertising revenues are under pressure, The Simpsons has been cited in a survey by our client, Brand Licensing Europe 2010, as the best global example of driving revenue in through licensing by a TV show.

Licensing is becoming an increasingly important factor in revenue-generation for media companies. Next week’s event at Olympia is the ultimate showcase in pan-European licensing as the industry comes together under one roof for three days.

Full details on the survey below. One thing to bear in mind is that its not just media that is benefiting from the growth in licensing; other vertical sectors are too as our research for the event is demonstrating, including sport and technology.

For more details on Brand Licensing Europe 2010, go to http://www.brandlicensing.eu.

THE SIMPSONS VOTED MOST SUCCESSFULLY LICENSED TELEVISION SHOW OF ALL TIME

- The Simpsons has over 400 official licensees and worldwide retail sales topping $8 billion, in a global industry worth $191 billion -

- Harry Potter edges out Luke Skywalker and Superman as the most powerful licensed film character of all time –

- Twilight’s Edward Cullen (Robert Pattinson) most profitable licensed film character of 2010 -

London, 23 September 2010: a global survey conducted by Brand Licensing Europe 2010, Europe’s premier licensing trade exhibition, has revealed that our fascination with the antics of Homer Simpson and his family remains as strong as ever despite more than twenty years on our screens and over 450 episodes.

The survey asked global licensing professionals to rate a range of film and television shows and characters in terms of licensing success – the ability to generate a successful revenue stream through the sale of licensed merchandise, from clothing to toys, games, books and films. The Simpsons took 31% of the vote, followed by Sesame Street on 26% and Looney Tunes on 10%.

Officially the longest running primetime comedy in TV history, The Simpsons has over 400 official licensees and worldwide retail sales topping $8 billion. The licensing industry itself is worth $191 billion globally.

Boy wizard Harry Potter, star of the upcoming and eagerly anticipated two-part film finale – Harry Potter & The Deathly Hallows – was voted the most powerful licensed film character of all time. With 20.8% of the vote, Potter narrowly edged out Star Wars hero Luke Skywalker on 20.6% and Superman on 20.1%.

Proving yet again the buying power of Twilight fans the world over, vampire Edward Cullen, played by British heartthrob Robert Pattinson in the films, took over 32% of the vote as the most profitable film character of 2010, followed by Toy Story 3 spaceman Buzz Lightyear on 27% and Harry Potter on 18%.

Perennial favourite, The Muppet Show, was also voted the TV show most likely to offer the best licensing opportunities should it be revived again, with nearly 35% of respondents putting it ahead of Star Trek on 24% and Friends on 7%.

The survey also helps answer the age old question of who is the ultimate superhero – with 33%, Spiderman netted the title of most valuable superhero of all time, ahead of Superman on 31% with the caped crusader, Batman, on 29%.

And finally, Lost, despite finishing in 2010 after six seasons, is not lost forever. The drama was voted the TV programme with the most potential for further licensing growth, taking nearly 30% of the vote, ahead of New Jersey-based mob drama The Sopranos on 16%, and Baywatch on 12%.

The survey boasts feedback from a diverse global panel of heavyweight licensing brands across many different sectors, from newspapers to film, digital and technology brands through to sportswear, retail and FMCG, gaming, automotive, toys and fashion, plus an interesting sample of global media organisations.

Jessica Blue, event director, Brand Licensing Europe 2010 said: “The licensing power of film and television is phenomenal, so it’s not surprising to see The Simpsons top the survey given the bold and clever nature of their licensing programme. Brand Licensing Europe attracts over 230 exhibitors and 5,000 attendees annually, making it the number one place for brands to explore opportunities and develop new avenues for extension and commercial revenue.”

Brand Licensing Europe will take place at Olympia from 28-30 September 2010, with film, TV and entertainment brands represented from across the globe. Exhibitors this year include: BBC Worldwide, ITV Studios, Paramount Studio, Nickelodeon, RDF Media, Sony Pictures Entertainment, Twentieth Century Fox and Turner CN Enterprises.

To register to visit Brand Licensing Europe 2010, go to http://www.brandlicensing.eu.

969 days ago Short URL Comments

Digital/Licensing/Research/TV

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12

Aug

Here Come The ABCs

Today’s ABC results is driving debate about the differing levels of performance of magazines in the UK.

A useful summary link to the top 100 titles is here:

http://www.brandrepublic.com/news/1021986/magazine-abcs-top-100-magazines-glance/

And the following is some useful analysis and perspective on the children’s market from Sam Vernon, Egmont’s Creative Solutions Group Sales Manager – magazines & online.

For pre-teen girls the industry is waiting to see what the next big craze will be giving publishers the opportunity to capitalise on that craze as High School Musical and Hannah Montana are seeing a decrease in their popularity.

While there is a lull in must-have brands for pre-teen girls, lifestyle titles are benefiting from pre-teen girl readership as shown by Egmont’s Go Girl and BBC’s Girl Talk increasing in circulation.

Children’s publishers have also been able to capitalise on the fast changing trends and interest of children by producing one off specials for popular brands, such as Egmont’s All About… and Latest series which see them focus on a ‘brand of the moment’ and answer consumer needs by capturing the mood of the moment. Other publishers are following suit with one-off specials as a growing revenue stream.

The children’s market as a whole saw a far smaller decrease in sales this period than last year, showing the market is in recovery.

There has also been less closures in the children’s market in this period giving confidence to the market that consumers are growing their spend for children’s magazines.

1011 days ago Short URL Comments

Uncategorized

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19

Jul

10 Headlines From ‘Sport & Technology: The Conference 2010’

The following are some of the key points discussed at Friday’s excellent ‘Sport & Technology: The Conference 2010’, hosted by SportBusiness Group at the BT Centre in London:

1. Mark Wilson-Dunn, Global Sales and Marketing Director, BT Media and Broadcast, observed that the timing of today’s conference could not be better. While wearing his England shirt, he commented how the recent England ‘goal that never was’ against Germany had highlighted the changing role of technology in the world of Sport.
2. David Shield, SVP, Global Director of Engineering and Technology, IMG Media, revealed the technical challenges of launching the Premier League channel in under 19 weeks. The channel will deliver 380 games a season in HD globally and goes live on August 9. It will enable the Premier League to release international rights worth $1m per game
3. Ben Gallop, Head of Interactive and Formula 1, BBC Sport, made the point that TV audience appetite for sport is bigger than ever, as proved by the World Cup, but that we are seeing a growing trend for a 2-screen experience
4. This 2-screen experience, explained Steve Plunkett, Director of Customer Innovation, Red Bee Media, is being brought about by two key developments – firstly, the Internet coming to the TV and secondly the divergence of content onto other devices. In the 2-screen world, the TV is all about watching the content in the best way possible, while the second device (a mobile, laptop or similar) is all about socialising and how the viewer critically can get involved.
5. The question was asked – what new technology will have the same impact as the colour TV did on snooker? Aiden Cooney, CEO, Opta, observed that to a certain extent the developments are limited by the conservative nature of broadcasters and highlighted how much more and richer data could be available to sports viewers, for example, the heart-rate of Jonny Wilkinson as he took a spot-kick in the World Cup Final
6. During the ‘Better Activation Of Sponsorship’ session, Mark Hargreaves, Chief Operating Office, Knowledge MGI, talked about the 65% of consumers who start a transaction but do not complete it and how technology is now allowing businesses to track what happens in this ‘Abandon’ space
7. In the same session, the panel questioned the London 2012 decision to restrict ticket purchases to VISA card holders only, questioning whether this was a ‘value-add’ from a sponsor or something which could alienate non-VISA card-holding sports fans.
8. David Bush from Sony presented learnings from the World Cup 2010 which he described as the world’s first truly global 3D event, including how 3D is proving to provide a different creative challenge for programme-makers, requiring slower speeds and cuts
9. 100M people enjoy playing Fantasy Sports globally and Andrew Wainstein, Founder & Managing Director of Fantasy League, highlighted how the link between live video and fantasy play is developing, in particular by major league baseball in the US
10. In the day’s final session, the role of the sports stadia in the future was discussed. The difference in requirements was starkly highlighted by the brief from 1992 for the new Lansdowne Road stadium and the eventual brief in 2007 for what has become the Aviva Stadium. New sports stadia are technology-proofed, available for commercial use 24/7 and equipped with an infrastructure to provide measurable benefits for commercial partners and maximum comfort and interaction for fans from the ‘Playstation’ generation.

1036 days ago Short URL Comments

Digital/Events/Sport/TV/World Cup 2010

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27

May

World Cup 2010 – The Media Fest Is Kicking Off

Having shown off its capabilities for the most reported on UK election of all time, the media’s attention is turning to the World Cup.

How the world has changed since World Cup 2006 – it’s an opportunity for the media to show off its shiny new capabilities once more.

It’s also an opportunity for PRs to make the very most of the engaging opportunities which are on offer.

That in mind, it’s time to take a look at some of the ways the media will be engaging with its audience during the summer’s biggest sporting event, based on a straw-poll here with the Braben media and sports PR team.

http://www.bbc.co.uk – World Cup 2010

I first saw this showcased at last month’s Sport & Technology Conference and it’s interesting to see how the various different content elements are being fully integrated into this central section.

http://news.bbc.co.uk/sport1/hi/football/world_cup_2010/default.stm

Sunonline & The Sun World Cup App

The nations’ favourite football paper with a special section online and a World Cup app to download to boot, get stuck in!

http://www.thesun.co.uk/sol/homepage/sport/football/worldcup2010/

ITV – new on-screen technology in the mix and lots of opportunities online…

Aside from Adrian Chiles joining the ITV team, the broadcaster is upping the ante on its technology that it will be using on-air and online. Full details here:

http://www.guardian.co.uk/media/2010/may/27/itv-world-cup-patrick-viera-francois-pienaar

The Times – http://www.thetimes.co.uk/tto/sport/football/international/

If you haven’t already, get registered and track how The Times covers the World Cup before it disappears behind the pay-wall – this is the perfect time for the paper to demonstrate why its subscription online will be worth the money.

Fifa World Cup site: http://www.fifa.com/worldcup/

Always worth checking out the official site around the major events as this will help you stay in tune with the ‘official’ agenda.

Telegraph.co.uk

http://www.telegraph.co.uk/sport/football/world-cup-2010/teams/england/pick-england-team/7607233/England-World-Cup-squad-Pick-your-England-squad-for-the-World-Cup-finals-2010.html

The Telegraph continues to impress with its online offering and is heavily promoting its World Cup Squad selector currently.

Best World Cup ads

Hunting around for the best aggregator on World Cup ads, this looks like the best so far, so hop on to make sure you’ve seen the ads which will be setting the agenda over the coming weeks…

http://www.telegraph.co.uk/sport/football/world-cup-2010/7745276/World-Cup-2010s-best-ads-Brazil-Beyonce-and-Little-Britain.html

Sportpost.com

This new sports social media site made by a bunch of sports-mad fans for a bunch of sports-mad mates is a useful place to tailor your online sports diet this summer to make sure you get everything you want.

http://www.sportpost.com/sports/football

For radio, we will, of course, be tuning into Five Live and probably putting our broadband connection under extreme pressure with live streaming of the games to all our Macs during the tournament…

Enjoy, cmon England and feel free to add any other faves…

1088 days ago Short URL Comments

Sport/World Cup 2010

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20

May

09/10 Premier League Season Brings In Big TV Audiences

The new TV Sports Markets report from SportBusiness Group highlights the power of the Premier League to draw in the audiences for broadcasters – there is no doubting its power to drive interest and editorial and it remains, in my opinion, the strongest vehicle for sports-related PR opportunities. Not discounting the fact that it was a very exciting season, of course!

The full report is out tomorrow but details are revealed today as follows:

http://www.sportbusiness.com/news/176703/strong-audiences-for-premier-league-09-10?utm_source=sbinsl&utm_medium=email&utm_campaign=may20

UK pay-broadcaster Sky and public-service broadcaster the BBC both enjoyed excellent television audiences for the recent Premier League season, with Sky Sports registering its highest live audiences since 2003-04 and the BBC’s Saturday night Match of the Day programme its best for almost a decade, according to research by TV Sports Markets.
Newcomer ESPN said that it was pleased with its first season, in which its live average Premier League audience was slightly higher than Setanta’s first-season effort.
The Sky and ESPN audiences are likely to be more impressive than the figures suggest, because they do not include the ever-growing numbers watching their high-definition services. Over a quarter of Sky’s subscribers now sign up to HD while about a third of ESPN’s 2.6 million or so subscribers take the ESPN HD channel.
Manchester United was the most-watched club in 2009-10 with its 17 matches on Sky Sports and nine on ESPN attracting more viewers than any other club.
TV Sports Markets, the industry bible for the business of televised sport, gives a detailed viewing analysis of the 2009-10 Premier League season in its next issue, out tomorrow

What will be interesting to track is how the recent Ofcom decision, which will see BSkyB wholesale Sky Sports 1 & 2 to Top Up TV, Virgin Media and BT Vision starting immediately affects the figures at the end of the 10/11 season. This decision is going to change the pricing structure for consumers, points-of-access and ultimately increase the number of potential viewers in the UK.

1096 days ago Short URL Comments

Sport/TV

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