We’re launching a new title this week for Bloomberg which offers PRs a route to directly target the user audience of the Bloomberg Professional service (“the terminal”).
Bloomberg Pursuits promises to distinguish itself with high-quality journalism that showcases the cultural ambitions and luxurious lifestyles of Bloomberg Markets magazine readers worldwide.
A few words on the audience the magazine will target…
This select audience is not reached by other magazines. These men and women make up the global financial elite, and they collect rare watches and fine art with the same vigor that they bring to their investment careers.
Bloomberg Pursuits covers the world, including fashion in Asia and Europe, yachting adventures in the Atlantic, jewelry in London, exotic cars in New York, resorts in Laos, and more.
And some background on the planned editorial content:
The stories in Bloomberg Pursuits are about Bloomberg Markets’ readers. In many cases, our readers will actually know the people in our stories, literally or by reputation, and connect to them because they lead similar lives.
Bloomberg Pursuits draws from Bloomberg Markets magazine’s award-winning journalists and Bloomberg News reporters based in more than 150 bureaus around the world.
Bloomberg Markets publisher Mike Dukmejian said: “As the marketplace for goods and services expands worldwide and becomes interconnected, brands must now appeal to the increasing number of globally minded consumers. We believe Bloomberg Pursuits is the first luxury lifestyle magazine to embrace this reality.”
It is a powerful example of how a community can be built around a must-have B2B service which can then be monetised in other ways by accessing and engaging with other areas of the professional’s lifestyle.