Our team is working on the launch of the new teen magazine – We Love Pop – which hits newsstands this week. It is a hugely exciting and ambitious new launch from Egmont as it aims to capitalise on the renewed love for pop and fill the gap left by magazines like Smash Hits and Sneak. Below is the letter from the editor, Malcolm Mackenzie, which we have been sending to a mix of pop industry movers and shakers as a way of introduction along with some fun pop goodies that have been a real hit with some of our showbiz contacts (Daily Star’s @JessicaBrown_)…
If you’re looking for a PR channel to reach teen girls, We Love Pop is well worth a look.
What you have in front of you is the first issue of We Love Pop – the most exciting pop magazine in a generation.
We Love Pop is not like other teen magazines; well not any that are around anymore. The teen magazine market was once a brilliant place for young people to obsess over pop music, swoon over boys and try to work out who cartoonist Kipper Williams was having a crack at this week. But after Busted unwittingly killed pop music with their guitar-pop perkiness in 2004, traditional boy bands passed into folklore and pop magazines Sneak, It’s Hot! TV Hits and Smash Hits sadly vanished.
Well pop is back bigger and bolder than ever and the charts are teaming with colourful characters the likes of which haven’t been seen since the eighties. We Love Pop aims to capture this passion and creativity and defiantly fly in the face of generic perma-pink magazines that talk down to the readers and try a tiny bit too hard, “OMG her BFF is like totes gorge,” oh dear…
Our mantra is: Is it exciting? Is it funny? Does it make me go a bit wobbly? Then in it goes! We’ll tell our readers what’s hot right now, what’s happening next, and what they should avoid like horizontal stripes.
The launch issue features in-depth interviews with Rihanna and One Direction, we hit the studio with Cher, Frankie Sats shows us her snaps and Glee’s Mr Schu gets a good brushing.
Our readers can get their daily pop fix through the We Love Pop website and our Facebook and Twitter accounts where they can access up to the minute gossip as it happens.
We hope you enjoy our inaugural issue of We Love Pop and lark around with enclosed pop swag.
We Love Pop