18

Aug

News International Paywall To Expand

newmediaage and Marketing Week report today about the plans from NI for News Of The World to introduce a paywall in October, with plans for The Sun to follow. Details below…

Supporting this I have to recommend the cover story in today’s Marketing Week ‘The great media experiment’ which is an excellent read and a really decent summary of the different ways media owners are tackling the internet and evolving their business plans. The article’s full of great stats and is a very useful summary of what’s going on right now in many areas of the media owner landscape. It’s available online here – http://www.marketingweek.co.uk/in-depth-analysis/cover-stories/great-media-experiment-becomes-a-balancing-act/3017151.article if you have a subscription…

News of the World paywall planned for October launch

News of the World’s transition to a paid content model will hinge on exclusive video content, distributed across an overhauled site and app.

An introductory rate is expected for the first month, promoted via a high-profile marketing campaign.

Engine-owned WCRS, News of the World’s lead creative agency, and Glue Isobar are understood to be working on supporting campaigns, leveraging News of the World exposés.

Chime’s VCCP Search is also understood to have been appointed to work on a search strategy to drive subscriptions now that News International has withdrawn from conventional news search.

The move is an extension of News International’s paywall strategy, which has already seen The Times and The Sunday Times sites launch subscription models.

News of the World received 1.1m unique visitors in July viewing 14m pages for an average of 8.1 minutes a visit, according to ComScore.

In comparison, The Sun claimed 3.8m unique visitors with an average dwell time of 15 minutes, while online newspaper leader Mail Online claimed 8.9m unique visitors, with an average visit of 25 minutes in July.

The Times’ paywall came into effect on 2 July and although it has seen unique visitors almost halve since, according to ComScore, the decrease isn’t as drastic as some industry observers had previously predicted.

MediaCom managing partner Stefan Bardega said a subscription-only News of the World could be an attractive proposition for advertisers.

“One of the challenges around web and mobile for advertisers is that you can’t track between the two, unless users are registered across both,” he said. “What News of the World could offer is true cross-platform targeting, and that’s very interesting.”

Neither Engine, VCCP nor Glue was available for comment. News International declined to comment

1008 days ago Short URL Comments

Digital/Newspapers

////////

26

Jan

9 Top Media Apps In Jan 2010

I’ve found it fascinating seeing how different media brands are presenting themselves through the medium of an app as we see the mobile device become ever more important.  On the eve of Apple’s tablet announcement which threatens/promises to further revolutionise the way we consume media, I’ve picked off a selection which I recommend checking out:

FT – (free), beautiful imagery as you open, lots of useful data and the nice touch of a current converter reflects the lifestyle of the target user.

Independent – (free), like a long list of unread stories, this app tells you how many stories are waiting to be read (current total on mine 447). If you find seeing your number of unread emails daunting, you won’t enjoy this!

Kiss Kube – (free), slick, dark, fantastic to use, either as a Listen Live or as a Playback, this really adds colour to the Kiss radio experience and through the use of visuals brings you closer to the DJs and the programmes.

Guardian – (£2.39) a wonderfully enjoyable app and my default read on the commute to work each morning.  I boot it up in the wi-fi area at home so fully updated ready to read even when I’m going through tunnels and underground.  So much more I could say about the pros and cons but in summary, nearly at the end of January, I haven’t purchase one print copy of the paper personally this year because I haven’t needed to…

Sky News – (free), for the immediate news junkie fix, Sky aims to be first with news and this simple app certainly delivers on that experience.

NME Radio – (£0.59), only streams live which is a pain if relying on a 3G link only, has a really nice facility to see each song and pop in and buy should you want to, the immediacy of the like it/buy it appeal of a mobile app in evidence

Racing Post  – (free), full of goodies for the racing fans, tips, news, racing info, well-thought out

Telegraph – (free), simple and effective, very clear sponsorship from Dell on the front page.  Easy to catch up on the latest news and views across the different sections of the paper.  Sooo much better than trying to surf telegraph.co.uk.

Time Out – (free), launched as a commercial deal partnership with Smirnoff, this is a very useful app if you live/work in London.  Means you’re never short of an idea of where to go/what to do.

1212 days ago Short URL Comments

Uncategorized

//////

31

Jul

Media Feature Pick Of The Week

Each week, we produce a features round-up of the most interesting media stories called the Braben Informer.

Pick of the week this week is this fascinating analysis article by Ben Fenton in the FT. An in depth look at the future challenges of the BBC, from a digital, political
and competitive perspective. Whatever the future of the BBC, it will be integral to the shape of the overall British media landscape in these converging times. Which
is integral to the work of PRs.

I’m following with interest.

Date: 29.07.2009
Source: The Financial Times
Headline: Closing credits
Summary: Insulated from the downturn by license fee income the BBC has become a global industry pioneer, but the battle is building with ministers and rivals over how it is to be funded in the digital age.
Journalist: Ben Fenton
Link: http://www.ft.com/cms/s/0/940e7e66-7bd6-11de-9772-00144feabdc0.html?nclick_check=1

If you’re interested in receiving our weekly Braben Informer, drop me a line.

1391 days ago Short URL Comments

Uncategorized

///

Blog at WordPress.com.
Theme: Esquire by Matthew Buchanan.

Follow

Get every new post delivered to your Inbox.