I attended a fascinating round-table at the IAB yesterday pm as it seeks to learn how it can support PRs as the profession rapidly embraces the internet.
The IAB is a not-for-profit trade marketing body, funded by over 600 members of businesses across the internet world. It has working groups on many areas of digital advertising – video, search, display, mobile, behavioural targeting, social media, to name just a few. But not PR, yet.
The purpose of yesterday’s first round-table was to start exploring how the IAB can support PR practitioners across the industry. Topics discussed included measurement and evaluation, knowledge-share and education.
I’d be interested in any PR practitioners thoughts on what they’d like to see from the IAB to support the PR profession deliver campaigns using the internet – email firstname.lastname@example.org or post below, thanks!