Much has been posted and tweeted about this year’s SXSW already and I’ve really enjoyed ‘being there’ through the regular reports from many of the commentators and participants. Some highlights for me include Josh Holliday’s regular tweets and a call-out for start-ups to meet him in the bar for a real-life elevator pitch opportunity. Also, the continually fascinating insights from Clay Shirky and his observations on the roles of technology in the protests we are seeing across the world right now. Plus a damning observation that the iPad is now becoming old and irrelevant for newspapers – before every newspaper has even got an iPad app!

For a quick and informative immersion onto the SXSW world, I recommend checking out the Media Guardian section devoted to the event. In particular, this article written by Oliver Burkeman – http://www.guardian.co.uk/technology/2011/mar/15/sxsw-2011-internet-online

There’s some great anecdotes in Oliver’s article (not least Google’s divorce prediction accuracy based on credit card behaviour) in there but perhaps most interestingly his headline observation that the internet is now over, that there is no longer a boundary between real life and online and that we are now in a time where the internet is everything.