Having shown off its capabilities for the most reported on UK election of all time, the media’s attention is turning to the World Cup.
How the world has changed since World Cup 2006 – it’s an opportunity for the media to show off its shiny new capabilities once more.
It’s also an opportunity for PRs to make the very most of the engaging opportunities which are on offer.
That in mind, it’s time to take a look at some of the ways the media will be engaging with its audience during the summer’s biggest sporting event, based on a straw-poll here with the Braben media and sports PR team.
http://www.bbc.co.uk – World Cup 2010
I first saw this showcased at last month’s Sport & Technology Conference and it’s interesting to see how the various different content elements are being fully integrated into this central section.
Sunonline & The Sun World Cup App
The nations’ favourite football paper with a special section online and a World Cup app to download to boot, get stuck in!
ITV – new on-screen technology in the mix and lots of opportunities online…
Aside from Adrian Chiles joining the ITV team, the broadcaster is upping the ante on its technology that it will be using on-air and online. Full details here:
The Times – http://www.thetimes.co.uk/tto/sport/football/international/
If you haven’t already, get registered and track how The Times covers the World Cup before it disappears behind the pay-wall – this is the perfect time for the paper to demonstrate why its subscription online will be worth the money.
Fifa World Cup site: http://www.fifa.com/worldcup/
Always worth checking out the official site around the major events as this will help you stay in tune with the ‘official’ agenda.
The Telegraph continues to impress with its online offering and is heavily promoting its World Cup Squad selector currently.
Best World Cup ads
Hunting around for the best aggregator on World Cup ads, this looks like the best so far, so hop on to make sure you’ve seen the ads which will be setting the agenda over the coming weeks…
This new sports social media site made by a bunch of sports-mad fans for a bunch of sports-mad mates is a useful place to tailor your online sports diet this summer to make sure you get everything you want.
For radio, we will, of course, be tuning into Five Live and probably putting our broadband connection under extreme pressure with live streaming of the games to all our Macs during the tournament…
Enjoy, cmon England and feel free to add any other faves…